Millions of Americans across the
United States lack access to internet. This gap in coverage, known as
the “digital divide,” is devastating for residents and businesses in
affected communities, many of whom have been left behind as the
internet has become an essential utility over the last 20 years. Often
considered a rural issue, the digital divide exists in communities of
all sizes.
At Mission Broadband, we believe that access to broadband shapes the
future of every American. We’re an independent, Maine-based consulting
firm committed to bringing equitable broadband access to all by
helping communities access funding to build networks through
public-private partnerships.
While we don’t build networks ourselves, our vendor-neutral approach
gives our clients the tools and information needed to make sound
decisions around broadband infrastructure.
The urgent need to bring broadband
access to every American has become undeniable during the pandemic.
High-speed internet is no longer a luxury – it is a vital utility for
economic development, education, and health care.
Both federal and state lawmakers have recognized this, and as a
result, millions of dollars are set to be funneled to local
communities to address the issue in the coming months. But funding is
only one step towards closing the broadband gap. Local governments and
supporting community members still need to generate public support for
the project among constituents, which can be an unexpected challenge.
Although many people want and understand the need for broadband
expansion, there are still a surprising number who remain skeptical,
even as the pandemic has exposed its importance. In Mission Broadband’s work to
bring equitable access to communities across New England, we have
encountered questions from more than a few residents, who are hesitant
about broadband.
Some have concerns about how the costs will impact them personally,
like tax increases. Others might not see the need for internet because
they have never had it and might not understand how to use it. And in
some cases, people appreciate the lack of connectivity and solitude
that accompanies living off the grid in a rural area. This skepticism
can derail broadband expansion projects from coming to fruition when
funding ends up on the ballot. To access grant money, local
governments often need to match at least a portion of public funding,
either through a bond issue or by reallocating revenue. Just like any
bond, candidate, or referendum, passage depends on educating voters,
building support, and driving turnout.
To ensure that broadband expansion receives wide support, towns and
coalitions should spend time educating their communities on the
benefits of broadband, as well as evaluating and targeting
community-specific broadband requirements. Education and public
outreach are foundational in this effort. Local governments, broadband
committees, and others who are passionate about broadband can engage
in a conversation with constituents and neighbors, respectfully listen
to their concerns, and help them throughout the process – conveying
just how much a broadband expansion project could make a positive
impact.
For more information about building broadband support in your
community, please email JohnDougherty@missionbroadband.com
